The first Breakaway Music Festival, to be held in Columbus Crew Stadium (capacity: 35,000), will boast a daylong lineup of name-brand acts such as crossover disc-jockey Bassnectar buzzy rapper Kendrick Lamar Australian new-wave-synergists Empire of the Sun and Twenty One Pilots, a central Ohio electro-pop duo touring the world since landing a major-label record deal. On Saturday, Ruben and his Prime Social Group promotions company of Columbus will stage an affair of significantly larger size and scope. Ruben, meanwhile, recouped his debts in one night.Īnd the modest investment launched a business. The March 2010 concert sold out, and LMFAO scored two No. “I realized there was a penny or two to be made.” “There was no school-funded budget for concerts,” said Ruben, now 26, who cut his teeth in events marketing as an undergraduate and during a semester abroad in Spain. The money was used to book and host a show by LMFAO - a lesser-known dance-music duo at the time - in Madison, Wis., a place Ruben had long noticed a certain cultural void.

With several market expansions over the years, the multi-city festival has amassed a loyal following with over 60,000 in attendance in 2021 in Ohio, North Carolina, and Michigan.The autumn after graduating from the University of Wisconsin, Zach Ruben moved back in with his parents in Bexley, where, with a business plan in hand, the 23-year-old talked them into a $12,000 loan. The Breakaway Music Festival began in Columbus, OH, in 2013 and quickly grew into a two-day, multiple stage festival bringing exceptional names like Chance The Rapper and Kendrick Lamar to the Midwest.

The Breakaway California music festival is sponsored by White Claw, Four Loko, Mamitas, Tito’s Handmade Vodka, Elite Wear, Origin Water, and Unitea. Two-day passes for Breakaway California start at $149. In addition to the stellar lineup, Breakaway will have on-site activations at each festival including the Silent Disco presented by White Claw, a roller rink, rides, local art, and more, taking its unique, all encompassing music experience to a whole new level.

“What’s most appealing with the Breakaway model is that the pricing is accessible and the diversity of the programming that ranges from electronic to pop.” “We’re excited to partner with Prime Social Group for the California edition of the Breakaway Festival for something new to our festival portfolio since launching major music events Life is Beautiful in Las Vegas in 2013 and Monterey Pop 50 in 2017,” shares Bryan Duquette, VP of Concerts and Festivals for Another Planet Entertainment. “We’re excited to also be introducing a new market into the mix with this amazing weekend lineup of live music.” “We’re thrilled to announce the fifth and final festival for Breakaway in California,” stated Zach Ruben, co-founder of Prime Social Group. For California, Breakaway is partnering with Another Planet Entertainment, introducing a new festival in the Northern California market.

Breakaway is working closely with partners and local officials in all five markets to ensure quality festival experiences fans have come to expect while implementing heightened health and safety protocols. With five different editions each offering a unique line-up, Breakaway Music Festival will kick off in Kansas City (8/5-8/6) before traveling to Michigan (8/19-8/20), Ohio (8/26-8/28), Carolina (9/30-10/1), and California (10/14-10/15). Plus, look for a stage takeover from Brownies & Lemonade. Tickets for the two-day event go on sale Thursday, July 21 at 10 am PST at Joining Gryffin, Louis The Child, Big Wild, Said The Sky and Tycho on Breakaway California are Aluna (of AlunaGeorge), Bryce Vine, DROELOE, Frank Walker, Endless Summer: Jonas Blue x Sam Feldt, MEMBA (DJ set), Netsky, Snakehips, So Tuff So Cute (Mija & GG Magree), Whethan, Austin Millz, JAWNS, Jon Casey, Kilamanzego, Łaszewo, Noodles, pluko, and Syence, with more to be announced. Set for Friday, October 14 & Saturday, October 15 at the Oakland Arena Grounds in Oakland, Northern California, the west coast Breakaway will feature live music from Gryffin, Louis The Child, Big Wild, Said The Sky, Tycho and more. Prime Social Group today announced their fifth event in the multi-city, genre blending Breakaway Music Festival with Breakaway California.

Breakaway lineup